Why are we not connecting to the virtual world like others?
Here are 4 reasons I have been told of why they are hesitant.
HESITANCY/MYTH:
#1 "I'm doing fine without it"
Maybe-- for right now-- but companies have to keep moving forward or they will get left behind. If your competition is on Instagram, LinkedIn, and/or FaceBook, you need to be too. Simple as that.
Successful companies introduce new ideas to society and are creative in executing them. Companies want to be innovative not just 'fine'. In everything you do, you can't grow without extending your comfort zone.
#2 "I don't understand social media"
It is not necessary to understand all the different platforms and how to post and build networks. What is important is to understand why it is important. Understand that it can create a stronger brand, reputation and sales.
Like most Presidents and CEOs of companies, they don't need to know how do to every aspect of their business but they do need to hire the right team around them who can do the work they know they need done.
#3 "I don't want to see bad publicity on the internet connected to my business"
Social Media helps build connections to people and customers appreciate this. At the moment, there is no 'dislike' button. Only 'likes'! But if there is a negative comment, you can address it immediately and resolve it. You have the ability to immediately turn a negative situation into a positive customer relations experience. This can go very far!
#4 "What a great idea! I will get my daughter/son to set me up"
Though your child (teenager, young adult) has the knowledge and ability to initially start you off, they do not have the time, interest, or patience to manage it for you. You need someone who will dedicate themselves to getting to know your brand and represent that on an ongoing basis.
FACTS:
Here are some numbers for you...
There are 1.44 billion people on Facebook and 150 million people on Instagram.
With 150 million active users on Instagram.
55 million photos are up loaded daily.
43% post more than once a day.
There are 8500 likes per second and 1.2 BILLION likes daily.
Connecting your brand to your audience is a regular reality.
It takes approximately 2.5 hours a week to make a difference in your social media branding and you should see a difference within six months.
GO FOR IT! HAVE FUN! GROW AND CONNECT WITH YOUR AUDIENCE!
No reason not too.
Don't forget to follow me on Instagram and to subscribe to this blog for all the latest blog posts.
My website is www.jennxsocialmedia.com if you have any social media questions or need any social media support.
Have a great day and have fun!
